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对于以艺术作品和设计产品形象为中心的艺术传播来说,占据重要地位的是视觉符号的生产、流通和消费。艺术作品和设计产品的生产方式和消费方式是以独特的传播形态表现和完成的。在后工业社会中,随着人类知识的空前膨胀,网络技术的广泛运用;科技高视阔步导致了合法化危机。这一状况反过来深刻地规范着人类的心理机制和行为模式,导致一种反文化、反美学、反文学的倾向。因此,在后现代思潮下的艺术传播也具有自己的特点。
For the art communication centering on the artwork and designing the product image, the production, distribution and consumption of visual symbols occupy an important position. The way of production and consumption of works of art and design products is expressed and accomplished in a unique form of communication. In the post-industrial society, with the unprecedented expansion of human knowledge, extensive use of network technology; technology strut led to the crisis of legalization. This situation in turn deeply standardizes the human psychological mechanism and behavior pattern, leading to a tendency of anti-culture, anti-aesthetics and anti-literature. Therefore, the spread of art under the postmodernism also has its own characteristics.