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继京东商城日前打出了“全部少儿图书4折封顶”的促销广告,遭致24家少儿出版社联名抵制后,当当、卓越亚马逊也火速加入到图书最高4折的低价竞争行列。当当网在一季报发布当日,推出了3万种图书3.9折封顶活动,卓越亚马逊也推出了“少儿图书全场特惠5.5折封顶,其中万种畅销书低至4折”的活动。网商和出版社的矛盾至此全面白热化,以中国少年儿童新闻出版总社为首的24家少儿出版社联合发表声明指出,
Following the recent Jingdong Mall played “all children's books 4% off ” promotional advertising, was caused by 24 children's Publishing House jointly boycott, Dangdang, excellent Amazon also quickly added to the book up to 4% off the ranks of low-cost competition. Dangdang released a quarterly newspaper the same day, launched 30,000 books 3.9 fold cap activities, excellent Amazon has also launched “children's books full discounts 5.5 fold cap, of which 10 kinds of bestsellers as low as 4 fold ” activities. Contradictions between online retailers and publishing houses have been completely heated up. A total of 24 children's publishing houses headed by China Children's Press and Publishing Agency jointly issued a statement,