近年来,国际互联网络(Internet)和全球信息网(World Wide Web)以其无可比拟的优势,在市场营销中越来越被世界知名企业所看好,且纷纷抢搭这班特别快车,所有国际媒体都争相报道。如今,国际网络已为商业应用,并且成为全球企业竞争的利器与企业经营不可缺少的工具。这就意味着,以4P(product、price、place、promotioil)集大成者的现代企业管理思想,将再次走向革命。而其中最显著的是来自营销渠道和促销手段的变革。据专家估计,五年后全球的国际网络的用户将超过2亿人;市场规模要超过200亿美元,这是任何企业都不可忽视的大商机。随着电脑科技、国家信息、高速公路快速发 In recent years, the Internet and the World Wide Web have become more and more favored by the world’s leading companies in marketing with their unparalleled advantages. These special fast cars are also being grabbed by all the international The media are competing reports. Nowadays, the international network has become a commercial application and has become an indispensable tool in the global competition for enterprises and enterprises. This means that with 4P (product, price, place, promotioil) modern enterprise management ideas, will once again toward the revolution. The most significant of these are changes from marketing channels and promotions. According to expert estimates, five years later, there will be more than 200 million users in international networks around the world. The market size will exceed 20 billion U.S. dollars. This is a big business opportunity that any business can not ignore. With computer technology, country information, fast expressway