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以数字广播、手机短信和触摸媒体为代表的新媒体,给大学生党建工作提供了新的载体。高校应该充分利用这个现代化载体开展党建工作,提高大学生党建工作的实效性。新媒体的基本特征信息传播的交互性传统的大众传播媒体,受众和传播者角色定位十分明确。但是以博客、MSN、QQ和网络社区等为代表的新媒体工具的出现,使得传播回归了受众本位,打破了传统媒体单向传播的局面,建立了一个交互式的平台。在这个平台上,受众既
New media, represented by digital broadcasting, SMS and touch media, provide a new carrier for the party building of university students. Colleges and universities should make full use of this modern carrier to carry out the party building work to enhance the effectiveness of the party construction work of college students. The basic characteristics of new media interactive information dissemination Traditional mass media, audiences and communicators role is very clear positioning. However, the emergence of new media tools represented by blogs, MSNs, QQs and online communities has returned the audience to the standard of communication and broke the one-way spread of traditional media and established an interactive platform. On this platform, the audience is both