论文部分内容阅读
大数据是由数量巨大、结构复杂、类型众多的数据构成的数据集合,大数据技术是从大数据中快速获得价值信息的技术。大数据时代,运用大数据技术建设创意设计服务平台是实现创意设计资源优化配置的重要途径。本文在阐释大数据内涵和经济学意义的基础上,结合产业价值链理论,探究整合大数据和创意设计产业价值链,提出创意设计服务平台的相关组织架构、实现功能及支持政策。
Big data is a collection of data made up of a huge number of complex and numerous types of data. Big data technology is a technology that quickly obtains value information from big data. In the era of big data, the use of big data technology to build creative design service platform is an important way to realize the optimal allocation of creative design resources. Based on the explanation of the meaning and significance of big data, this paper explores the value chain of integrating big data and creative design industry with the theory of industrial value chain, and puts forward the related organizational structure of creative design service platform to realize the function and supportive policy.