广客隆的营销特征及其在我国市场的前景分析肖怡一、“广客隆”的兴起及其营销特征“广客隆”，又称为货仓式销售，源于本世纪６０年代的西方，这是由折扣商店发展而来的一种不重形式、价格较廉而服务有限的售货方式。６０代年中期，美国的列维茨和维克斯把折扣商店的经营... Guangkelong’s marketing characteristics and its prospects in the Chinese market Xiao Yiyi, “Guangkelong” rise and marketing characteristics “Guangkelong”, also known as warehouse sales, from the 60’s of this century In the West, this is an underdeveloped form of discount stores that is cheaper and has limited service. 60 mid-generation, the United States Levitz and Vickers to discount store management ...