改革的大潮正不断地把中国推向世界。积极参于国际分工和国际竞争,快速推进我国经济的发展已日益成为大家的共识。当我们跨越国界,向海外市场推销本国的产品或服务时,时常需要借助于国际广告这一促销手段。一国的商品和服务是该社会政治、经济、文化发展的产物。在出口推销中,我们的潜在消费者作为我们的诉求对象生活在另一种政治、经济、文化和地理环境中。国际广告的任务在于通过创造性的工作把一种环境的产物与生长在另一种环境的人成功地联结起来, The tide of reform is constantly pushing China into the world. Active participation in the international division of labor and international competition, and the rapid advancement of China’s economic development has increasingly become everyone’s consensus. When we cross borders and sell domestic products or services to overseas markets, we often need to use international advertising as a promotional tool. The goods and services of a country are the product of the political, economic, and cultural development of the society. In export promotion, our potential consumers live in another political, economic, cultural, and geographical environment as our appealing objects. The task of international advertising is to successfully link the products of an environment with those grown in another environment through creative work.