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由中广协会电视学研究委员会和浙江广播电视集团共同举办的首次全国性电视栏目剧研讨会于5月中旬在杭州召开。中广协会副会长张振华、副秘书长张聪,浙江广电集团副总编辑施泉明,中广协会电视学研究委员会常务副理事长、中央电视台总编室研究处主任王甫及全国30多家省市电视台(频道)的负责人、专家学者等近百人参加了会议。会议就电视栏目剧的文化与市场背景、本土化与平民化生存、品牌创新和联合构想等展开深入的探讨和交流,部分栏目剧代表进行了观摩演示和经验介绍。一、背景:文化与市场随着当前国内外文化产业、文化创意的竞争与角逐,中国电视业在坚持自身政治属性的同时,也不可避免地置身于文化市场的激烈竞争中。电视栏目剧处在这个背景下,呈现出强劲的市场趋势,这一点成为本次研讨会的共识。
The first national television program show co-sponsored by CCTV Research Committee and Zhejiang Radio and Television Group was held in mid-May in Hangzhou. Zhang Zhenhua, vice president of China Association for the Advancement of Science and Technology, Zhang Cong, deputy secretary-general, Shi Quanming, deputy editor-in-chief of Zhejiang Radio and Television Group, Wang Fu, director of Research Office of CCTV, and director of Research Office of CCTV, Nearly 100 people from municipal TV stations (channels), experts and scholars attended the conference. The meeting conducted in-depth discussions and exchanges on the cultural and market backgrounds of television program dramas, localization and common-people survival, brand innovation and joint ideas, and some of the segment dramatists performed demonstration and experience introduction. First, the background: culture and market With the current domestic and international cultural industries, cultural and creative competition and competition, China’s television industry insists its own political attributes, but also inevitably exposure to fierce competition in the cultural market. In this background, the television drama series showed a strong market trend, which became the consensus of this seminar.