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网络公开课是凭借互联网传播的高校教师上课实况的录像。近一年来西方名校的网络公开课逐渐风靡我国。本文首先分析了这些名校的网络公开课所具有的特征:名牌效应、体现视觉文化特征、重视文化传播。之后基于这些特征对《视觉文化与媒介素养》课程建设提出三方面的建议:深入课程建设与推广、加大文化传承与传播、助益精品视频公开课建设。
Web-based open class is based on the Internet broadcast college teachers live class video. In the past year, western elite network open class has become increasingly popular in our country. This paper first analyzes the characteristics of these elite online open classes: brand-name effect, visual cultural characteristics, emphasis on cultural transmission. Based on these characteristics, the paper puts forward three suggestions on the construction of the curriculum of “Visual Culture and Media Literacy”: deepen the construction and promotion of the curriculum, increase the cultural inheritance and dissemination, and facilitate the construction of the excellent video open course.