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随着我国社会主义市场经济的不断完善,我国正处于新的一轮营销渠道变革的大潮流当中。企业要想获得更快速、更高质量的发展,就必须在营销渠道创新方面下功夫,只有这样才可以获得较快速的发展。新时期新背景下,加强基于市场环境变化的营销渠道创新的分析有着重要的现实意义。本文旨在研究我国企业营销渠道现状,针对出现的问题提出相应的解决策略,为我国企业在营销渠道方面的进一步发展提供一些可行性的思路。
With the continuous improvement of the socialist market economy in our country, our country is now in the midst of the tide of a new round of marketing channel reform. Enterprises want to get faster, higher quality development, we must work hard in the innovation of marketing channels, the only way we can get faster development. Under the new background of the new era, it is of great practical significance to strengthen the analysis of the innovation of marketing channels based on the changes of the market environment. The purpose of this paper is to study the status quo of China’s enterprise marketing channels and put forward corresponding solutions to the emerging problems. It provides some feasible ideas for the further development of Chinese enterprises in marketing channels.