台网联动创新了电视媒体的信息传播途径,有效扩大了受众范围。CCTV钢琴大赛通过台网联动,在形成庞大粉丝群的同时,提高了节目的品牌效应。作为国内较少的电视钢琴赛事,CCTV钢琴大赛担负着传播音乐艺术的重任,因此,采用台网联动的方式既提升了节目的传播效果,又展现出许多新的亮点,值得研究和借鉴。 Taiwan network linkage innovative television media information dissemination channels, effectively expanding the scope of the audience. CCTV Piano Competition through the network linkage, in the formation of a large fan base, while improving the brand’s brand. As the less domestic TV Piano Competition, the CCTV Piano Competition is responsible for the dissemination of music art. Therefore, the use of network linkage has not only enhanced the dissemination of programs, but also displayed many new highlights worthy of study and reference.