广告语与哲学思想相结合产生了哲学型的广告语。产品日趋同质化,广告的不断发展,广告人、广告主及受众的文化水平和鉴赏能力的提高,是哲学型广告语产生的原因。哲学型广告语不仅传达出了商品信息或企业理念,还能揭示关于人生的一些最基本的道理和规律,但并不是所有的哲学型广告语都是优秀的广告语。本文通过分析哲学型广告语产生的现实意义和适用范围,探讨了如何正确结合哲学思想进行广告语创作。 Advertising slogan and philosophical thought produced a philosophical advertising language. Products are increasingly homogeneous, the continuous development of advertising, advertisers, advertisers and the audience’s cultural level and appreciation of the ability to enhance the philosophical advertising language is the reason. Philosophical advertising language not only convey the product information or business philosophy, but also reveal some of the most basic truths and laws about life, but not all of the philosophical advertising language is an excellent advertising language. By analyzing the practical significance and scope of philosophical advertisements, this paper discusses how to correctly combine the philosophical thoughts to create advertisements.