近来,全球经济中的不同领域都在改变操作方式,摈弃集权式的金字塔结构、漫长的分销渠道和中间环节,转而采用更加民主、分散、合作的网络结构。这种新结构正在催生协作式网络经济的兴起,个人如同网络上的节点,扮演一个积极的、关键的角色—生产者,导致原有的范式发生变化。在这点上,数字技术和作为全球知识共享的互联网结合共同创造、共同创新、分散式知识创造、合作式文化的活力正在引发当今传统生产体系的变革。 Recently, different areas of the global economy are changing their mode of operation, abandoning the centralized pyramid structure, long distribution channels and intermediate links, and instead adopting a more democratic, decentralized and cooperative network structure. This new structure is spurring the rise of a collaborative cyber economy in which individuals, like nodes on the network, play an active and crucial role as producers, leading to changes in their original paradigm. At this point, the combination of digital technology and the Internet as a global knowledge-sharing, co-creation, co-innovation, decentralized knowledge creation and collaborative culture are provoking changes in today’s traditional production systems.