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工商机关是国家主管市场监管和行政执法的职能部门,承担着规范各类市场经营秩序、反垄断与反不正当竞争执法、直销监管、消费者权益保护、商标广告监督管理、合同行政监管等职责。工商机关网络市场监管的内容除了网络商品交易及有关服务行为外,也包括了上述职能在网络领域的延伸。要营造良好的网络市场环境,既离不开政府部门的有力监管,更离不开市场主体的自觉维护。
The industrial and commercial authorities are the functional departments in charge of market supervision and administrative law enforcement of the state, and undertake the duties of regulating the operation of various markets, enforcing antitrust and unfair competition, direct supervision, protection of consumers’ rights and interests, supervision and administration of trademark advertisements, and administrative supervision over contracts. . In addition to the network commodity trading and related service activities, the contents of supervision by the industrial and commercial authorities on the Internet market also include the extension of the above functions in the field of networks. To create a good online market environment, it is inseparable from the strong government regulation, but also inseparable from the conscious maintenance of market participants.