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“一山”容“二虎” 这可能是目前“组合拳”的最佳套路和最高境界:通过与2个甚至2个以上的厂家合作生产轿车,既可以扩大自己的合作面,减少可能的市场风险;同时也为汽车业界提供一个更加公正的竞争环境和竞争机会。 如,最早进入中国市场的大众汽车集团,先与上汽合作生产桑塔纳,又与一汽合作生产捷达、奥迪。在中国汽车市场尚未形成竞争格局的情况下,前者出马;待逐步
“One mountain” and “two tigers” This may be the best routine and highest level of “combination boxing”: By cooperating with two or more manufacturers to produce cars, it is possible to expand their cooperation and reduce possible Market risk; at the same time, it also provides the automotive industry with a more just competition environment and competitive opportunities. For example, the Volkswagen Group that first entered the Chinese market first cooperated with SAIC to produce Santana, and also cooperated with FAW to produce Jetta and Audi. In the absence of a competitive landscape in the Chinese auto market, the former has made a leap;