称呼语在言语交际中起着重要的作用,职衔称谓是称呼语的一部分。本文从语用学、社会语言学角度对职衔称呼语进行了分析。首先明确了“姓+职衔首字”结构在社会中的广泛运用,然后在大量语料的基础上对“姓+职衔首字”结构的进行了系统的阐述。 Addressing language plays an important role in verbal communication. Title title is a part of address form. This article analyzes the titles of title in terms of pragmatics and sociolinguistics. First of all, it is clear that the structure of “first name” is widely used in society, and then the system of “first name” is systematically elaborated on the basis of a large amount of corpus.