想像力——挑战惯性,创造需求。通过角色的定位和提醒,挑战人的惯性,对目标消费群产生吸引。驱动力——价值回归,顺应需求。通过价值的回归和引导,顺应人的惯性,对目标消费群产生持续吸引。影响力——驭于性感,引导需求。通过情感的寄托和转移,形成新的惯性,对目标消费群产生额外吸引。目前,整个产业发展的内外环境都发生了重大变化,产业发展已经进入关键的转折时期。新情况、新概念、新思维“井喷”般的涌现出来,新常态、互联网、大数据、云计算、用户思维、互 Imagination - challenge inertia and create demand. Through the role of positioning and reminders, challenge the inertia of people, attracting the target consumer groups. Driving force - the return of value and compliance with demand. Through the regression and guidance of values, we must comply with the inertia of people and generate continuous attraction for the target consumer groups. Influence - obedient to sexy and guide demand. Through the sustenance and transfer of emotions, a new inertia will be formed and additional attraction will be generated for the target consumer groups. At present, major changes have taken place in the internal and external environment of the entire industry, and industrial development has entered a crucial turning point. New situations, new concepts, new ideas, “blowouts” emerged, the new normal, the Internet, big data, cloud computing, user thinking, mutual