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近日,参加完ISPO BEIJING2014后,领导询问我是否采访了上海兴诺康纶纤维科技股份有限公司,并表示该公司是众多户外运动品牌的供应商之一,随后补充了一句:户外运动服饰最大的看点不是设计、色彩,而是采用了哪种高科技面料。一语道破天机。跑了3天展会,我最直观的感受便是,展商除了重视动感十足的展位布局、色彩绚烂的产品外,更应关注那些处于科技前端的面料。每个细分的服装领域都有独特的景致。以高端技术为核心基础,这些顶级的面料企业(品牌),同时也是集体整合国际众多户外运动品牌的高手。
Recently, after attending ISPO BEIJING2014, the leaders asked me whether I interviewed Shanghai Xingnuo Hong Lun Fiber Technology Co., Ltd. and said that the company is one of the many outdoor sports brand suppliers, then added: outdoor sportswear largest Aspect is not design, color, but what kind of high-tech fabrics. A word breaking the secret. Running for 3 days show, my most intuitive feeling is that exhibitors in addition to the dynamic layout of the booth, colorful products, but also should pay attention to those who are in the forefront of technology fabrics. Each subdivided garment area has a unique view. High-end technology as the core basis, these top fabric enterprises (brand), but also the collective integration of many international outdoor sports brand master.