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Posterscope(博视达)是欧洲最大的户外广告公司,隶属于全球著名传媒机构Aegis Group plc集团。博视达在英国的户外广告市场占有率超过42%,占整个欧洲20%。记者:何谓outdoor communication specialist(户外传播专业公司)?Vincent:现在欧洲的户外广告专业公司已经发展到不再仅仅满足于策划,代理现有的户外媒体,它们已经提出一个全新的概念,将户外广告服务提高到一个新的层面,即为客户做全方位的户外传播服务,并将自己称为outdoor communication specialist(户外传播专业公司)。在这个领域做得比较出色的全球著名公司是Posterscope(博视达)、Portland、Impact。
Posterscope is the largest outdoor advertising company in Europe under the Aegis Group plc group, a world-renowned media agency. Broadview outdoor advertising in the UK market share of over 42%, accounting for 20% of the entire Europe. Reporter: What is outdoor communication specialist? Vincent: Nowadays, outdoor advertising specialty companies in Europe have developed to be no longer satisfied solely with planning and acting as an agent of the existing outdoor media. They have come up with a completely new concept of outdoor advertising Services to a new level, that is, to do a full range of outdoor communications services and customers, and themselves as outdoor communication specialist (outdoor communication specialist). The world’s best-performing companies doing well in this area are Posterscope, Portland, Impact.