社区营销,让企业离用户更近一点新媒体营销有一个显著的特征,那就是用户自己生产内容(即我们通常所说的UGC),并传播给其他用户,他们相互交流品牌信息、相互营销。UGC广泛应用于网络论坛、SNS网站、视频分享(播客)网站、博客等领域,通过互动和扩 Community Marketing, Keeping Enterprises Closer to Users One notable feature of new media marketing is that users create their own content (what we commonly call UGC) and spread to other users who exchange brand information and market each other. UGC is widely used in online forums, SNS sites, video sharing (podcasting) sites, blogs and other fields, through interaction and expansion