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现代媒体以自身特有的优势,赢得了社会群体特别是高职大学生群体的青睐。QQ、微博、微信等现代媒体形态,丰富了大学生的生活,也影响着大学生的思想和行为方式。面对高职大学生现代媒体影响下的价值观冲击、行为偏差等问题,高职院校必须积极应对,从构建学生媒体素养课程教育体系、做好学生日常管理工作与现代媒体的融合创新、加强校园媒体环境建设等多方面入手,提升高职大学生的媒体素养。
The modern media has won the favor of the social groups, especially the higher vocational college students with its unique advantages. QQ, Weibo, WeChat and other modern media forms enrich the life of college students, but also affect the thinking and behavior of college students. In the face of the problems such as the impact of values and behavioral deviation under the influence of modern media in higher vocational college students, vocational colleges must actively respond to them from the construction of a system to educate students ’media literacy courses so as to integrate students’ daily management with the modern media and strengthen the campus Media environment construction and many other aspects to enhance vocational college students’ media literacy.