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自2013年8月起,中央电视台科教频道周末黄金时间推出全新节目《中国汉字听写大会》。节目邀请国内语言专家担任裁判和解说,央视著名播音员轮番担任读词考官。该频道总监金越介绍说:“这不是一个秀场,呈现出来的状态可能非常单纯、简朴,但却可以吸引观众在电视机前同步参与,在游戏中学习知识、领略汉字之美。”的确,《中国汉字听写大会》具有竞赛参与平民化、竞赛环境纯粹化、竞赛奖
Since August 2013, China Central Television Science and Education Channel has launched the new program “Chinese Character Dictation Conference” at prime time on weekends. The program invited domestic language experts as referees and commenters, and CCTV’s famous announcer turns to reading examiner. The director of the channel, Jin Yue, said: “This is not a show floor. The status presented can be very simple and simple, but it can attract viewers to participate in the TV before synchronization, learning knowledge in the game and enjoying the beauty of Chinese characters.” “ Indeed, the ”Chinese character dictation conference" has the competition to participate in civilians, the pure competition environment, competition prize