徐州市地处中国东部沿海经济发达省份,但又是社会生活发展水平居国内一般标准的城市,因此其传媒产业的发展过程具有较强的代表性和示范性。当前,与时俱进的时代要求迫使徐州传媒人必须重新审视自身的历史责任,加快转变发展方式,开创科学发展的新局面。一、徐州市传统媒体与新兴媒体融合的发展现状(一)徐州市媒体发展现状徐州传媒的主要媒介产品有《徐州日报》、《都市晨报》、《彭城晚报》、都市圈杂志、徐州广播、徐州电视、淮 Located in the economically developed coastal provinces of eastern China, Xuzhou is also the city where the standard of social life ranks in the general domestic standard. Therefore, the development of the media industry is highly representative and exemplary. At present, the era of advancing with the times demands that the media people in Xuzhou be forced to re-examine their historical responsibilities, speed up the transformation of the mode of development and create a new situation in scientific development. First, Xuzhou traditional media and emerging media integration of the status quo (A) Xuzhou media development Xuzhou media’s main media products are “Xuzhou Daily”, “Metropolis Morning”, “Pengcheng Evening News”, metropolitan area magazine, Xuzhou radio, Xuzhou TV, Huai