在现代传媒形式当中,广播与电视和平面媒体相比较没有明显的优势,在多种媒体不断发展的情况下,所有媒体所面临的挑战都是极其明显的。但是在面对挑战的同时,我们也应该看到其中蕴含的机会,广播电台需要认识到自身的潜在优势,结合适当的方式寻求自身的发展,这样广播才能实现进一步的发展。 In the modern media, broadcasting and television have no obvious advantages compared with print media. With the development of many kinds of media, the challenges faced by all media are extremely obvious. However, in the face of challenges, we should also see the opportunities that lie ahead. Radio stations need to recognize their potential advantages and seek their own development in an appropriate manner so that radio can achieve further development.