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CTR央视市场研究公司副总裁田涛先生在讲到城市电视台广告经营时提到:洗化行业广告投放有明显增长,将占据城市台投放前列。对于洗化、副食、交通等行业来说,广告一旦投放,投放后所需的服务量极小。也就是说维护成本小,在这种情况下,客户量越多越好。强调看起来,许多小规模的散单累积在一起,就会实现意想不到的大业绩。
Mr. Tian Tao, vice president of CTR CCTV Research Co., Ltd., mentioned in his advertisement of the city television station that there is a marked increase in advertisement laundering in the washing and laundering industry, which will occupy the forefront of the urban broadcasting station. For washing, non-staple food, transportation and other industries, once the ads are delivered, the amount of service required after delivery is minimal. In other words, maintenance costs are small, in this case, the more customers the better. Emphasize that it appears that the accumulation of many small, fragmented monoliths will result in unexpected large accomplishments.