论文部分内容阅读
日前,高铁媒体领先运营商兆讯传媒与电商领导品牌天猫达成全面合作。天猫选择高铁媒体,作为其品牌曝光的又一阵地。据悉,除了加强天猫品牌在北上广深等一线城市的曝光外,兆讯还将针对天猫战略化纵深的三四线城市给予有利的媒体支持。天猫作为中国线上综合购物网站的领导品牌,一直引领着电商行业的发展。2009年,天猫首创“双十一促销”概念,7年间,单日营业额暴增1800倍,成为业界神话。兆讯传媒布局高铁/铁路网络也已经长达十年,是国
Recently, the leading operator of high-speed rail media, Zhaoxun Media and its leading brand Lynx reached an all-round cooperation. Lynx choose high-speed rail media, as another exposure of its brand. It is learned that, in addition to strengthening the Tmall brand in the first-tier cities such as Guangzhou-Shenzhen exposure, Zhaoxing will focus on Tmall’s strategic depths of third and fourth tier cities to give favorable media support. As a leading online shopping site in China, Lynx has been leading the development of the e-commerce industry. In 2009, Tmall first “Double 11 Promotions” concept, seven years, a single day turnover soared 1800 times, as the industry myth. Zhaoxun media layout High-speed rail / railway network has also been for 10 years, is the country