近年来,随着中国广告业的不断开放、不断发展,广电媒体特别是电视媒体价值的重要性日益显现。以央视为代表的国家级广电媒体以其“国家台”的特定权威性和“全国性”的广泛覆盖率,具有不可挑战的“霸主”地位。省级卫视也以其资源的相对优势和区域性覆盖实现了异军突起。两者近 In recent years, with the continuous opening up and continuous development of China’s advertising industry, the importance of the value of radio and television media, especially television media, has become increasingly apparent. The state-run radio and television media represented by CCTV has an indisputable “overlord” status with the specific authority of its “national Taiwan” and the broad coverage of “nationwide.” Provincial Satellite TV also achieved a sudden emergence with its relative advantages in resources and regional coverage. The two are near