中小企业不单单是全球经济发展的重要推动力,同时也是我国国民经济增长的重要组成部分。在市场经济环境下趋向白热化的竞争使得中小企业的生存空间愈加狭小,怎样在激烈的市场竞争中保持企业优势,以核心价值取胜已经成为了当前中小企业发展所面临的重要问题之一。文章主要针对市场经济条件下的中小企业经营战略进行探析,以求对中小企业的发展起到一定的积极作用。 SMEs are not only an important driving force for global economic development, but also an important part of our national economic growth. The intense competition in the market economy environment makes the living space of small and medium-sized enterprises more and more narrow. How to maintain the superiority of the enterprise in the fierce market competition and win with the core value has become one of the most important problems in the development of the current small and medium-sized enterprises. The article mainly analyzes the business strategy of SMEs in the market economy in order to play a positive role in the development of SMEs.