创新,它使得企业能透过现实创造未来的远景,创新,不仅仅是开发新产品和服务或为现有产品注入新生命的又一途径,最重要的是,它能使企业创造出市场上全新的产品,提高企业的利润率并增加收益。在买方市场已成定势的条件下,营销管理的创新成为制约企业发展的重要因素。如何做好市场营销,笔者认为,关键的问题在于创新。 1、营销观念创新。市场竞争,归根到底是占有市场份额的竞争,企业要树立“市场的变化就是企业的行动”的观念,时时盯着市场、事事立足竞争、不等 Innovation, which enables companies to create future vision and innovation through reality, is not just another way to develop new products and services or infuse new life into existing products. And most importantly, it enables companies to create markets New products, improve business profitability and increase revenue. In the buyer's market has become a fixed condition, the marketing management innovation has become an important factor restricting the development of enterprises. How to do a good job marketing, I believe that the key issue is innovation. 1, marketing concept innovation. Market competition, in the final analysis, is the market share of competition, enterprises should establish “the market changes is the business action” concept, always staring at the market, everything based on competition, ranging