论文部分内容阅读
新的规则和新的商业世界正在逐步浮出水面随着市场低迷,中国高速增长的房地产行业正在进行一场大规模的转型。8月26日,恒大宣布,将坚定不移地实施多元化。随后,恒大粮油、恒大乳业、恒大畜牧3大集团揭牌成立。8月29日,万达集团、百度、腾讯宣布共同出资成立万达电子商务公司。万科则联合腾讯与淘宝开展跨界合作,绿地提出了“大金融”概念,一时间,房地产企业转型成为市场关注的一大热点。市场认为,房地产行业此次转型与以往有很大不同,以往是追求现金流与市场规模,现在则是内在驱动基因的根本改变。随着楼市持续低迷,房地产行业利润进一步下降,迫使房企寻找转型路径、探索新的盈利模
New rules and new business world are gradually emerging As the market downturn, China’s rapidly growing real estate industry is undergoing a massive transformation. August 26, Evergrande announced that it will unswervingly implement diversification. Subsequently, Hengda Cereals, Oils, Hengda Dairy, Hengda Animal Husbandry Group 3 inaugurated. August 29, Wanda Group, Baidu, Tencent announced a joint venture to set up Wanda e-commerce company. Vanke is jointly carrying out cross-border cooperation with Tencent and Taobao, and Greenland proposed the concept of “big finance”. For a time, the transformation of real estate enterprises has become a hot issue in the market. The market believes that the transformation of the real estate industry and the past is very different from the past, the past is the pursuit of cash flow and market size, and now it is a fundamental internal drive gene changes. With the property market downturn, the real estate industry to further decline in profits, forcing housing prices looking for a restructuring path to explore new profit model