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生态旅游作为旅游业可持续性发展的重要途径已经被学术界和企业界所重视。虽然生态旅游的界定还存在争议,但是其基本的特征已经被专家和学者所接受并普遍认为是未来以自然资源为基础的旅游发展方向。目前生态旅游学的理论已经逐步应用于实践当中,但基本上集中在旅游资源的开发和利用上,甚少有从消费市场运作角度研究的成果。本文从生态旅游市场的运作特点分析,论证旅行社在整个产业中的核心作用。
As an important way of ecotourism tourism sustainable development, ecotourism has been taken seriously by academia and business community. Although the definition of ecotourism is still controversial, its basic characteristics have been accepted by experts and scholars and generally considered as the future direction of natural resources-based tourism development. At present, the theory of ecotourism has been gradually applied in practice, but basically concentrated on the development and utilization of tourism resources, and few achievements have been studied from the perspective of consumer market operation. This article analyzes the operation characteristics of ecotourism market and demonstrates the core role of travel agencies in the whole industry.