商品文化,是商品和文化的有机结合,是融商品的物质实体和文化形式为一体,以商品为载体,通过市场交换,反映一定时期内人类精神追求和需要的文化。 一、商品文化是多重价值的统一体 商品文化是商品的使用价值、文化价值和交换价值的统一体。 商品的使用价值是用于满足人们需要的,是商品的基本功能。人们对使用价值的追求,就在于其能够满足人们的需要。但这种需要不仅有物质方面的,还有精神方 Commodity culture is an organic combination of goods and culture. It is a combination of material and cultural forms of goods, goods as a carrier, exchange through the market and reflects the spirit of human pursuit and needs within a certain period of time. First, the product culture is the unity of multiple values ​​Commodity culture is the unity of the use value, cultural value and exchange value of goods. The value of goods is used to meet people’s needs, is the basic function of goods. People’s pursuit of the value of use lies in its ability to meet people’s needs. However, this need is not only physical but also spiritual