目前,随着人们生活水平的提高,对生活的要求亦不断上升,社会的发展日新月异,一个企业要在这个变化万千的社会中求得生存、稳定与发展,并非一件浅易之事。于是,便各施其法,或以技术尖端取胜,或以独一无二取巧等等。而时下,聪明、敏锐的企业领导者们发现:“名牌就是企业发展的最大资产。”因为,可以毫不夸张地说,谁有了名牌,谁就有了财富,创名牌成了不少企业家所追求的目标。 而要创名牌,其首要条件是要取得消费者的认同, At present, with the improvement of people’s living standards, the demand for life is also rising. The development of society is changing with each passing day. It is not an easy task for a company to seek survival, stability and development in this ever-changing society. Therefore, they will each apply their own methods, or use technology to win, or use unique tricks. Nowadays, smart and keen business leaders have discovered that “brand names are the biggest asset for corporate development.” Because it is no exaggeration to say that whoever has a brand name will have the fortune and create a brand name that has become a lot of companies. The goal pursued by the home. In order to create a brand name, the first condition is to gain the recognition of consumers.