暑假期间,作为一名广告专业即将毕业的学生,我在一家规模并不是很大的广告公司作了两个月的兼职。这家广告公司业务范围主要在一些城镇和乡村为客户在墙体上刷制广告。比起电视、报纸、广播等媒体,墙体广告的传播范围有限,但它比较适合农村市场。因为农村市场比较分散,人口密度又低,人口文化素质也相对低下,仅仅依靠电视、广播难以达到应有的效果。相对来说,在农村利用墙体广告是一种较好的选择,它形式简单,成本低廉,针对性强,传播范围广,那么在农村做墙体广告时要注意哪些问题呢? During my summer vacation, as a graduate advertising student, I spent two months as a part-time job at a smaller advertising agency. The advertising agency specializes in advertising walls to customers in some towns and villages. Compared to the television, newspapers, radio and other media, wall advertising spread limited, but it is more suitable for rural markets. Because the rural market is relatively fragmented, the population density is low, and the cultural quality of the population is relatively low. It is difficult to achieve the desired effect by relying solely on television and radio. Relatively speaking, the use of wall ads in rural areas is a better choice, its form is simple, low cost, targeted, wide range of spread, then do advertisements in the wall to pay attention to what issues?