企业的不断发展,市场竞争的日趋激烈,对企业内宣工作提出了越来越高的要求。只抓好经营和生产,忽视文化和宣传弊大于利;宣传只停留在喊口号、搞活动、开大会的层面,远远不够。本文研究对象的宣传工作根据实践经验的积累,不断进行着完善与改变。目前,宣传版块较为零散,而新的发展形势要求建立相对完善的宣传队伍,依据一定的激励考评机制进行管理与约束,不断提升宣传水平。优秀的宣传工作开展不应当归属于一个部门的职责,应当以人为本,实现全员参与,多渠道、多角度、多层次创新工作方法,运用喜闻乐见和生动活泼的形式,引导开展企业文化宣传工作,从而助力于企业经营目标的达成。 The continuous development of enterprises, the increasingly fierce market competition, the work of corporate propaganda put forward higher and higher requirements. Only doing a good job in management and production, neglecting the culture and propagating more harm than good; propaganda is only far from shouting slogans, engaging in activities and opening a conference. It is far from enough. According to the accumulation of practical experience, the propaganda work of the research object of this article is constantly perfected and changed. At present, the propaganda section is relatively fragmented, and the new development situation calls for the establishment of a relatively complete propaganda team, which is managed and constrained by certain incentive examination and evaluation mechanisms and continuously promoted the level of publicity. Outstanding publicity work should not be vested in the responsibility of a department. It should be people-oriented, achieve full participation, create new ways of working through multi-channel, multi-angle and multi-level methods. Use popular and lively forms to guide the promotion of corporate culture. Help in the business goals reached.