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符号,是设计的点,是传播的元素。,作为对产品再表现、内涵再拓展的信息载体,海报设计是以产品实体为基础构造和高级信息交流的符号系统,现已成为现代产品系统设计中不可缺少的部分,海报设计的基本原素是视觉符号的运用,而视觉符号的创新则是海报设计的主体。在世界上被誉为“五位一体的视觉创意大师”福田繁雄,他所创作大量独具特色的海报使他成为国际上最引人注目、最具个性特征的平面设计家。同时,他是将异质同构、正负矛盾空间、图形符号语言的设计理念,以视觉符号的形式呈现在其海报作品中的先驱。本文着力概述了福田繁雄在海报设计中的视觉符号表达手法极其独具的设计风格特征。
Symbol, is the design of the point, is the element of communication. As an information carrier of product re-expression and connotation extension, poster design is a symbol system based on product entity and advanced information exchange. It has become an indispensable part of modern product system design. The basic elements of poster design Is the use of visual symbols, and visual symbol innovation is the main poster design. He is praised as “Five Master Visual Creativity ” in the world, "Fan Tian Fanxiong, he created a large number of unique posters made him the most eye-catching in the world, the most characteristic personality graphic designer. At the same time, he pioneered the design concept of heterogeneous isomorphism, positive and negative contradictory space, and graphical symbolic language in the form of visual symbols in his posters. This article focuses on Fukuda Fanxiong posters in the design of visual symbols extremely unique style of design features.