本文从联想集团国际化战略发展历程入手,并通过SWOT分析法对联想集团国际化战略进行了内外部环境分析,最终归纳总结出其国际化战略的经营之道,主要分为投资战略、品牌战略、管理战略以及营销战略四个方面。 This article starts from the development history of Lenovo’s internationalization strategy and analyzes the internal and external environment of Lenovo’s internationalization strategy through SWOT analysis. Finally, it sums up the management of its internationalization strategy, which is divided into investment strategy, brand strategy , Management strategy and marketing strategy in four areas.