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在经济全球化的背景下,国外旅游行业陷阱的管理经验和管理方法对我国旅游业的发展格局提出了新的挑战,高职旅游市场营销专业作为培养旅游行业专业营销人员的摇篮,对于整个旅游市场的经济化运作起着重要的作用,为了应对当前阶段下旅游市场中存在的问题,高职旅游市场营销专业必须与时俱进的改变教学策略,下面就根据经济全球化对我国旅游市场的影响探讨高职旅游市场营销教学策略的转变策略。
In the context of economic globalization, the management experience and management methods of traps in foreign tourism industry have posed new challenges to the development pattern of tourism in our country. As a cradle of professional marketing professionals in tourism industry, tourism marketing major in higher vocational colleges is the cradle of professional marketing personnel in tourism industry. The economic operation of the market plays an important role. In order to cope with the problems in the tourism market under the current stage, the tourism marketing specialty of higher vocational education must change the teaching strategy with the times. The following is based on the economic globalization of China’s tourism market Impact on Higher Vocational Tourism Marketing Strategy Change Strategy.