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贵刊《饕餮3亿 迅驰设局价值链》-文,从渠道、价值链的角度深刻解析了英特尔的3亿美元市场推广策略。读完该文后,有个感觉:迅弛的发布的确是英特尔战略发展的一个转型。 英特尔投入3亿美元来造打造迅弛品牌,这显示出了一个跨国公司的实力和霸气。不过,令人失望的是,作为消费者,我们却在在很多地方的广告牌上看到这样的现象:一些并不太知名的电脑厂商也赫然和“英特尔”、“迅驰”捆绑在一起。——这不得不让我们生疑,为什么英特尔会选择这些厂商来做迅弛的推广?
Your magazine “gluttonous 300 million Centrino set up the value chain” - from the perspective of the channel, the value chain Intel's $ 300 million analysis of marketing strategy. After reading the article, there is a feeling: Xun Chi release is indeed a transformation of Intel's strategic development. Intel invested 300 million US dollars to create Xun Chi brand, which shows the strength and domineering of a multinational company. However, what is disappointing is that as consumers, we see the phenomenon on billboards in many places. Some less famous computer manufacturers are also impressively bundled with Intel and Centrino. - This has to make us suspicious, why Intel will choose these companies to do a quick promotion?