从纸媒“寒冬论”出现算起,关于传统媒体尤其是纸媒的转型已探讨近10年,目前依然莫衷一是。其实,当今媒体的巨变是由信息科技进步推动的。无论是从哲学角度,还是从进化论角度理解,顺应科技发展大势,媒体才可能在未来找到生存空间。目前并不是提倡放弃纸媒,但媒体不应弄错大方向。 Since the advent of paper media and “winter theory”, the transition to traditional media, especially paper media, has been under discussion for nearly 10 years and is still far from perfect. In fact, the great changes in today’s media are driven by advances in information technology. Whether from a philosophical point of view or from an evolutionary point of view, complying with the trend of development in science and technology, the media can find room for survival in the future. At present, it is not to promote the abandonment of paper media, but the media should not mislead the general direction.