【摘 要】
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“如果失去联想,世界将会怎样?”、“拥有桑塔纳,走遍天下都不怕”、“买保险就是买平安”……这些经典的广告语把产品(企业)名称巧妙融入传播,使传播最大化,而且都或多或少
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“如果失去联想,世界将会怎样?”、“拥有桑塔纳,走遍天下都不怕”、“买保险就是买平安”……这些经典的广告语把产品(企业)名称巧妙融入传播,使传播最大化,而且都或多或少影响着环境和社会,这都是广告语言的经典体现。广告创意的最高境界是什么?既传达了品牌,又促进销售,还能把情感和社会现象融入其中,并且阐述企业
“If you lose the association, the world will be like? ”, “Have Santana, all over the world are not afraid of ”, “buy insurance is to buy safe ” ... ... these classic slogan to product (business) Integration into the spread, to maximize the spread, and more or less affect the environment and society, which are the classic embodiment of the advertising language. What is the highest level of creative advertising? Not only convey the brand, but also to promote sales, but also the emotional and social phenomena into which, and elaborate on business
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