论文部分内容阅读
数年前,当台湾“康师傅”方便面踏进大陆市场时,大陆已有方便面生产线400余条,方便面的概念和消费对国人来说已不是什么新鲜玩意,此时要进入可谓艰难困苦。但精明的“康师傅”通过对大陆方便面市场的深入调研,发现尽管生产厂家很多,产量也不低,但工艺粗糙、品种单一,档次较低,根本谈不上色香味和营养价值。这样,“康师傅”得出了结论:一是方便
A few years ago, when Taiwan “Master Kong” instant noodles entered the mainland market, there were more than 400 instant noodle production lines on the mainland. The concept and consumption of instant noodles are not new to Chinese people. It is difficult to enter at this time. However, the savvy “Master” through in-depth research on the instant noodles market in mainland China, found that despite a lot of manufacturers, the output is not low, but the process is rough, single species, low grade, simply talk about coloring aroma and nutritional value. In this way, “Master Kong” reached the conclusion: First, it is convenient