平遥古城作为世界文化遗产,旅游产业不断发展,当地居民作为直接利益相关者,对旅游发展有深刻的感知。实证调查的结论表明:平遥古城居民无论在经济方面、社会文化方面还是环境方面对于旅游发展都有着强烈的正面感知,但负面感知的存在也不可忽视。本文从调查数据出发,指出了平遥古城旅游发展的主要问题并提出了相应的解决对策。 As a world cultural heritage, the ancient city of Pingyao continues to develop its tourism industry. As a direct stakeholder, local residents have a profound sense of tourism development. The conclusion of the empirical investigation shows that the residents of the ancient city of Pingyao have a strong positive perception of tourism development in terms of economy, society, culture and environment, but the existence of negative perception can not be neglected. Based on the survey data, this paper points out the main problems of the tourism development in the ancient city of Pingyao and puts forward corresponding solutions.