文化管理是当今世界企业管理的最佳形态和发展方向。从经典的管理学著作到APEC上海会议,文化管理和企业文化日渐成了人们耳熟能详的热点话题。近20年来,世界上绝大多数的优秀企业逐次完成了由科学管理到文化管理的飞跃和升华,标志着全球经济管理的水平步入了一个新的历史阶段。管理不仅是一门科学,同时是一种艺术,更是一种文化,已成大势和共识而被越来越多的企业管理者接受和认可。出版,作为赋有某种意识形态特征的“事业”而最终将被彻底“企业化”、“产业化”,是世界经济发展的大势。随着全球经济一体化和中国加入 Cultural management is the best form and direction of business management in the world today. From classical management writings to the APEC Shanghai Conference, cultural management and corporate culture have increasingly become hot topics that people are familiar with. In the recent 20 years, the vast majority of excellent enterprises in the world have successively completed the leaps and the transitions from scientific management to cultural management, marking the beginning of a new historical stage in the level of global economic management. Management is not only a science, but also an art. It is a kind of culture. It has become a trend and consensus that more and more business managers accept and endorse. Publishing, as a “cause” endowing certain ideological features, will eventually be thoroughly “enterpriseized” and “industrialized” and is the general trend of world economic development. With the global economic integration and China’s accession