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电子商务的出现大大提高了企业的营销效率,伴随而产生的是大量的信息和知识。如何对新的营销手段下的知识进行管理,将组织变成一个学习型的组织,对企业的经营管理具有决定性的作用。知识管理不仅是以知识为对象的管理过程,还涉及如何建立适合电子商务特点的组织结构、建立自我激励的企业文化等电子商务企业进行知识管理需要讨论的范畴。
The advent of e-commerce has greatly increased the efficiency of marketing, accompanied by a large number of information and knowledge. How to manage the knowledge under the new marketing means and turn the organization into a learning organization has a decisive influence on the operation and management of the enterprise. Knowledge management is not only the management process based on knowledge, but also involves the discussion of how to establish an organizational structure suitable for e-commerce and establish self-motivated corporate culture and other e-commerce enterprises.