随着新媒体的广泛使用,校园舆情日益受到关注,校园舆情的研究凸显的十分重要,高等职业学校学生因为世界观和人生观都还没有完全定型,因此很容易受到外界的影响或者被不法分子所利用,从而利用网络的匿名性来进行发泄和攻击。因此,有效应对校园网络舆情是十分重要的,也是构建和谐优美校园网络文化环境的重点。分析认为:校园网络的舆情是具有相应特征的,这些特征是一把把双刃剑,带来和谐优美的校园网络文化对高校的学生思想政治工作也是起到了促进的作用,因此,要积极引导和管理高校的网络舆情,建设和谐优美的校园环境。 With the extensive use of new media, the public opinion on campus is paid more and more attention. The research on campus public opinion is very important. The students in higher vocational schools are not yet fully stereotyped because of the world outlook and outlook on life. Therefore, students in higher vocational schools are easily influenced by the outside world or illegally littered with criminals Use, thus using the anonymity of the network to vent and attack. Therefore, to effectively cope with public opinion on campus network is very important, and it is also the key point to construct a harmonious and beautiful campus network cultural environment. The analysis shows that the public opinion in campus network has the corresponding characteristics. These features are a pair of double-edged sword, bringing harmonious and beautiful campus network culture to college students’ ideological and political work also played a role in promoting, therefore, should actively guide And management of public opinion network of colleges and universities, building a harmonious and beautiful campus environment.