在中国高等艺术设计教育迅猛发展态势中,视觉传达设计既受到了社会普遍欢迎,也引起了人们对视觉传达设计教育质量的担忧和各种争论。几十年不变的艺术招生考试模式和急剧扩大的招生数量导致学生层次和质量过低,加上受传统工艺美术教育模式思想的束缚,视觉传达设计普遍存在教学内容陈旧、教学方法 In the rapid development of higher art and design education in China, the design of visual communication is welcomed both by society and by people. It also arouses people’s concern and controversy over the quality of visual communication and design education. Decades of constant art enrollment examination and a rapidly expanding enrollment led to low levels and poor quality of students. Coupled with the shackles of the traditional arts and crafts education model, visual communication design is ubiquitous, outdated teaching content, teaching methods