本文通过问卷调查法、深度访谈法等方法,对高校应届毕业生进行了深入的调查,获得大学应届毕业生旅游的市场调研数据,对这一群体的出游驱动因素进行了分析,提出具有针对性的应届毕业生旅游市场开发策略,通过分析,希望能为具有广阔前景的大学应届毕业生旅游市场开发提供一定的借鉴和参考。 Through the methods of questionnaire investigation and in-depth interviews, this article conducts an in-depth investigation of college graduates, obtains the market research data of college graduates tourism, analyzes the driving factors of this group, and puts forward the pertinence Of the graduates tourism market development strategy, through analysis, hoping to have broad prospects for the graduates of the tourism market development to provide some reference and reference.