定价是引发培训学院招生风险较为关键的因素之一。只有学院招收足够数量的学员,实现收入,才能弥补费用,继而实现利润。本文将通过对已报名学员构建马尔科夫链,分析学员在参加学院培训过程中的随机状态;再匹配学院在各个状态下发生的收入和支出对培训服务建立定价模型。此外,本文根据实际情况进行合理假设,建立培训学院培训服务的离散型定价模型。 Pricing is one of the more critical factors that triggers enrollment risk in training colleges. Only the college recruits a sufficient number of trainees to realize the income, can make up for the expenses, then realize the profit. This article will establish a Markov chain for registered students to analyze the random status of trainees participating in college training process, and then set the pricing model for training services by matching with the income and expenditure incurred by colleges in all states. In addition, this article makes reasonable assumptions based on the actual situation and establishes a discrete pricing model of training services for training institutes.