在市场经济发展的今天,企业所面临的社会经济环境发生了很大的变化。科技水平不断提高,新产品、新工艺、新材料层出不穷,经营风险充斥市场每个角落,企业发展的机遇与挑战并存,高利润与高风险相伴;社会需求结构发生了急剧变化,基本消费品的需求已趋饱和,人们对生活由“数量”上 In the market economy today, the social and economic environment faced by enterprises has undergone great changes. With the continuous improvement of science and technology, new products, new processes and new materials emerge one after another, operating risks are flooding every corner of the market, opportunities and challenges for the development of enterprises coexist, and high profits are accompanied by high risks. The structure of social needs has undergone dramatic changes and the demand for basic consumer products Has become saturated, people on life by the “number” on